WE ARE REWIND LAUNCH A LIMITED EDITION ELVIS PRESLEY CASSETTE PLAYER

The official portable cassette player comes with an exclusive cassette release of a landmark Elvis album...

October 15, 2025

WE ARE REWIND is proud to announce one of its most iconic releases to date: the WE ARE REWIND x Elvis Presley Limited Edition Box Set, a collector’s piece celebrating the enduring legacy of the King of Rock’n’Roll.

Strictly limited to 1,957 units worldwide, a tribute to the original release year of Elvis’s Christmas Album, this unique edition brings together a specially designed portable cassette player (the popular We Are Rewind WE-001), an exclusive reissue of Elvis' Christmas Album and a timeless celebration of music history.

Available for pre-order from October 15, 2025, the WE ARE REWIND x ELVIS Box Set will retail at €179 / $199.

EMBARGO: 9am UK time (BST) October 15th

A CELEBRATION OF A LEGEND

Elvis Presley’s influence transcends generations. From the first note of “Blue Christmas” to the unforgettable stage presence of his 1968 comeback performance, his artistry continues to define what it means to be an icon.

In this exclusive collaboration, WE ARE REWIND pays tribute to that legacy, crafting a cassette player inspired by the giant "Red ELVIS" sign made of light bulbs featured in the live performance of "If I Can Dream" during the '68 Comeback Special.

A DESIGN THAT HONOURS THE KING

Every element of the WE ARE REWIND x ELVIS edition has been carefully considered to capture the spirit of Elvis Presley’s golden era:

Signature Design – A matte black finish accented with gold detailing, evoking the timeless elegance of the ’68 Comeback Special.
Premium Packaging – Presented in a collector’s box featuring archival imagery and a gold foil stamp of Elvis’s silhouette.
Classic Audio – Bundled with an exclusive cassette reissue of Elvis’ Christmas Album, exclusively remastered and reimagined for this special release.

A MODERN TAKE ON A CLASSIC FORMAT

Building on the success of the flagship WE-001 player, this limited edition retains the technical precision and modern features that have made WE ARE REWIND beloved by design enthusiasts and music purists alike.

Key features include:

Bluetooth 5.1 connectivity for wireless listening to headphones, speakers and soundbars
Built-in rechargeable battery with up to 12 hours of playback
Forward and rewind controls and 3.5 headphone output
Line-in recording for making your mixtapes (or own voice recordings with compatible mic)
High-fidelity sound reproduction optimised for cassette playback

The WE ARE REWIND x ELVIS player marries the tactile satisfaction of analog listening with the convenience of modern technology, inviting a new generation of music lovers to experience the magic of cassettes in a way that’s fresh yet familiar.

A PIECE OF HISTORY

More than just an audio device, this release is a collector’s item. Only 1,957 units will ever be produced. For fans of Elvis Presley, this is a rare opportunity to own an officially licensed, premium piece that celebrates one of the most important cultural figures of the 20th century.

A HOLIDAY GIFT LIKE NO OTHER

Timed to coincide with the festive season, the box set includes a beautifully remastered cassette edition of Elvis’ Christmas Album, a record that redefined the sound of the holidays. First released in 1957, it remains one of the best-selling Christmas albums of all time, featuring classics like “Silent Night” “Santa Bring My Baby Back (To Me)” and “O Little Town of Bethlehem”